Cryptic crossword clue
For example, an extremely large salesman upset VIP 9

The most common and most likely answer to this crossword clue is the 9 letter word PERSONAGE

I've seen this crossword clue in Financial Times
P
E
R
S
O
N
A
G
E

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PERSONAGE mean?

PERSONAGE noun
  1. A person, especially one who is famous or important.
  2. The creation of corporate persons named after living people.
  3. Character represented; external appearance; persona.

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