The most common and most likely answer to this crossword clue is the 9 plus 4 letter word RASPBERRY CANE
I've seen this crossword clue in The Daily Telegraph
R
A
S
P
B
E
R
R
Y
C
A
N
E
Buddy explains!
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.