The most common and most likely answer to this crossword clue is the 7 letter word TRENDED
T
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D
More clues leading to the result TRENDED
- Turned, using saw to set about cedar, finally
- Look! Miliband was a hot topic on Twitter
- Extremists on Twitter, wound up, went viral
- Was fashionable tailor’s outer coat finished?
- Turned uneven tart to be finished off
- Gripping wrench, Theo generally directed
- Was popular on social media, but later ultimately died out
Buddy explains!

The straight part
We know that "generally directed" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case generally directed = trended.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TRENDED mean?
TRENDED verb- To have a particular direction; to run; to stretch; to tend.
- To cause to turn; to bend.
- To be the subject of a trend; to be currently popular, relevant or interesting.
- To cleanse or clean (something, usually wool).