The most common and most likely answer to this crossword clue is the 10 letter word GUIDE-POST
G
U
I
D
E
-
P
O
S
T
Buddy explains!
The straight part
We know that "Help for travellers" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case help for travellers = guide-post.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.