Cryptic crossword clue
Heroism not usually appetising 7

The most common and most likely answer to this crossword clue is the 7 letter word MOREISH

I've seen this crossword clue in Financial Times
M
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Buddy explains!

The straight part
We know that "appetising" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case appetising = moreish.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does MOREISH mean?

MOREISH adjective
  1. (of food, drink, or other consumable) Causing one to want to have more.

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