The most common and most likely answer to this crossword clue is the 12 letter word DIVERSIFYING
I've seen this crossword clue in The Sunday Telegraph
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More clues leading to the result DIVERSIFYING
Buddy explains!

The straight part
We know that "showing more variety" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case showing more variety = diversifying.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
Crossword Answer definitions
DIVERSIFYING verb- To make diverse or various in form or quality; to give variety to distinguish by numerous differences or aspects.