Cryptic crossword clue
I note King and Queen failing to appear in newspaper: that's rare 10

The most common and most likely answer to this crossword clue is the 10 letter word INFREQUENT

I
N
F
R
E
Q
U
E
N
T

Buddy explains!

The straight part
We know that "rare" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case rare = infrequent.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

Crossword Answer definitions

INFREQUENT adjective
  1. Not frequent; not happening frequently.

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