Cryptic crossword clue
Important to have desserts back, say, ices with 50 per cent off 9

The most common and most likely answer to this crossword clue is the 9 letter word STRATEGIC

I've seen this crossword clue in Financial Times
S
T
R
A
T
E
G
I
C


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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does STRATEGIC mean?

STRATEGIC adjective
  1. Of or pertaining to strategy

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