Cryptic crossword clue
In the main, it's outstanding publicity with name on the right 10

The most common and most likely answer to this crossword clue is the 10 letter word PROMONTORY

I've seen this crossword clue in The Times
P
R
O
M
O
N
T
O
R
Y


Buddy explains!

The straight part
We know that "In the main, it's outstanding" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case in the main, it's outstanding = promontory.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PROMONTORY mean?

PROMONTORY noun
  1. A high point of land extending into a body of water, headland; cliff.
  2. A projecting part of the body.

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