The most common and most likely answer to this crossword clue is the 8 letter word PHOSPHOR
P
H
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P
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Buddy explains!

The straight part
We know that "CRT coating material" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case crt coating material = phosphor.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PHOSPHOR mean?
PHOSPHOR noun- Any of various compounds of transition metals or of rare earths that exhibit phosphorescence.
- Phosphorus.