Cryptic crossword clue
It won't actually cure rank odour 7

The most common and most likely answer to this crossword clue is the 7 letter word PLACEBO

I've seen this crossword clue in The Times
P
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A
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B
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Buddy explains!

The straight part
We know that "It won't actually cure" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it won't actually cure = placebo.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PLACEBO mean?

PLACEBO noun
  1. A dummy medicine containing no active ingredients; an inert treatment.
  2. The vespers sung in the office for the dead.

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