Cryptic crossword clue
It’s not popular, as a rule 12

The most common and most likely answer to this crossword clue is the 12 letter word DICTATORSHIP

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "It’s not popular, as a rule" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it’s not popular, as a rule = dictatorship.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does DICTATORSHIP mean?

DICTATORSHIP noun
  1. A type of government where absolute sovereignty is allotted to an individual or a small clique.
  2. A government which exercises autocratic rule.
  3. Any household, institution, or other organization that is run under such sovereignty or autocracy.

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