The most common and most likely answer to this crossword clue is the 4 letter word MUCH
M
U
C
H
Buddy explains!
The straight part
We know that "It’s pretty important" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it’s pretty important = much.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does MUCH mean?
MUCH adjective- Large, great.
- Long in duration.
- To a great extent.
- Often; frequently.
- (in combinations such as 'as much', 'this much') Used to indicate or compare extent.
- Almost.
- A large amount or great extent.