The most common and most likely answer to this crossword clue is the 12 letter word PHOTOGRAPHIC
I've seen this crossword clue in The Daily Telegraph
P
H
O
T
O
G
R
A
P
H
I
C
More clues leading to the result PHOTOGRAPHIC
Buddy explains!

The straight part
We know that "It’s to do with pictures" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it’s to do with pictures = photographic.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PHOTOGRAPHIC mean?
PHOTOGRAPHIC adjective- Telling the truth or giving a true result; exact; not defective or faulty
- Deviating only slightly or within acceptable limits.
- Precisely fixed; executed with care; careful.
- Pertaining to photographs or photography.