The most common and most likely answer to this crossword clue is the 8 letter word INSIGHTS
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Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does INSIGHTS mean?
INSIGHTS noun- A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
- Power of acute observation and deduction
- Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
- Intuitive apprehension of the inner nature of a thing or things; intuition.
- An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
- An individual's awareness of the nature and severity of one's mental illness.