The most common and most likely answer to this crossword clue is the 9 letter word JUKEBOXES
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Buddy explains!

The straight part
We know that "players" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case players = jukeboxes.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does JUKEBOXES mean?
JUKEBOXES noun- A coin-operated machine that plays recorded music; it has push-buttons to make selections.
- An automated carousel for the storage and retrieval of tapes, CD-ROMs, etc.
- (by extension) A software application capable of replaying tracks from a digital music collection.
- To play and listen to music from a jukebox.
- To play (music or digital content) on a jukebox
- (by extension) To play or repeat as if on a jukebox.
- To format or set up for playing by a jukebox.