Cryptic crossword clue
Keep in pursuit of inviting word, mostly for reassurance 7

The most common and most likely answer to this crossword clue is the 7 letter word COMFORT

I've seen this crossword clue in The Times
C
O
M
F
O
R
T

Buddy explains!

The straight part
We know that "reassurance" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case reassurance = comfort.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does COMFORT mean?

COMFORT noun
  1. Contentment, ease.
  2. Something that offers comfort.
  3. A consolation; something relieving suffering or worry.
  4. A cause of relief or satisfaction.
COMFORT verb
  1. To relieve the distress or suffering of; to provide comfort to.
  2. To make comfortable.
  3. To make strong; to invigorate; to fortify; to corroborate.
  4. To assist or help; to aid.

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