The most common and most likely answer to this crossword clue is the 7 letter word GENERIC
I've seen this crossword clue in The Daily Telegraph
G
E
N
E
R
I
C
More clues leading to the result GENERIC
- Not proprietary dope? Fine
- Chap after info that’s comprehensive
- Common boy after information
- Information on American's heart is not specific
- Wilder price without limits and without a brand
- Information on modified rice not under patent
- Low-down American’s heart just like all the rest
- Kelly and Morecambe, perhaps, overlapping of a kind?
- Sort of drug information given to man
- Info on Morecambe perhaps is not specific
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does GENERIC mean?
GENERIC noun- A product sold under a generic name.
- A wine that is a blend of several wines, or made from a blend of several grape varieties.
- (grammar) A term that specifies neither male nor female.
- Very comprehensive; pertaining or appropriate to large classes or groups as opposed to specific.
- Lacking in precision, often in an evasive fashion; vague; imprecise.
- (of a product or drug) Not having a brand name.
- Of or relating to a taxonomic genus.
- Relating to gender.
- (grammar) Specifying neither masculine nor feminine; epicene.
- (Of program code) Written so as to operate on any data type, the type required being passed as a parameter.
- (of a point) Having coordinates that are algebraically independent over the base field.