Cryptic crossword clue
Keynote article made less commercial

The most common and most likely answer to this crossword clue is the 5 letter word THEME

I've seen this crossword clue in The Times
T
H
E
M
E


Buddy explains!

The straight part
We know that "Keynote" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case keynote = theme.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does THEME mean?

THEME noun
  1. A subject of a talk or an artistic piece; a topic.
  2. A recurring idea; a motif.
  3. An essay written for school.
  4. The main melody of a piece of music, especially one that is the source of variations.
  5. A song, or a snippet of a song, that identifies a film, a TV program, a character, etc. by playing at the appropriate time.
  6. The collection of color schemes, sounds, artwork etc., that "skin" an environment towards a particular motif.
  7. (grammar) The stem of a word.
  8. Thematic relation of a noun phrase to a verb.
  9. Theta role in generative grammar and government and binding theory.
  10. Topic, what is generally being talked about, as opposed to rheme.
  11. A regional unit of organisation in the Byzantine empire.
THEME verb
  1. To give a theme to.
  2. To apply a theme to; to change the visual appearance and/or layout of (software).

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