Cryptic crossword clue
Knock down price — motto of rival trader? 10

The most common and most likely answer to this crossword clue is the 10 letter word COMPETITOR

I've seen this crossword clue in The Daily Telegraph
C
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Buddy explains!

The straight part
We know that "rival trader" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case rival trader = competitor.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

Crossword Answer definitions

COMPETITOR noun
  1. A person or organization against whom one is competing.
  2. A participant in a competition, especially in athletics.

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