The most common and most likely answer to this crossword clue is the 12 letter word UNATTRACTIVE
I've seen this crossword clue in The Guardian
U
N
A
T
T
R
A
C
T
I
V
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More clues leading to the result UNATTRACTIVE
Buddy explains!

The straight part
We know that "plain" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case plain = unattractive.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
Crossword Answer definitions
UNATTRACTIVE noun- An aesthetically unattractive person
- Not handsome or beautiful or appealing.
- Lacking the power to attract interest.