Cryptic crossword clue
Lacking publicity, of little value for papers 3,7

The most common and most likely answer to this crossword clue is the 3 plus 7 letter word LOW PROFILE

I've seen this crossword clue in Financial Times
L
O
W
P
R
O
F
I
L
E

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does LOW PROFILE mean?

LOW PROFILE adjective
  1. Not clearly attracting attention; inconspicuous.

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