Cryptic crossword clue
Lacking publicity, of little value for papers 3,7

The most common and most likely answer to this crossword clue is the 3 plus 7 letter word LOW PROFILE

I've seen this crossword clue in Financial Times
L
O
W
P
R
O
F
I
L
E


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The cryptic/wordplay part
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This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
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Crossword Answer definitions

LOW PROFILE adjective
  1. Not clearly attracting attention; inconspicuous.

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