The most common and most likely answer to this crossword clue is the 6 letter word ALLURE
A
L
L
U
R
E
More clues leading to the result ALLURE
- Pull a couple of lines on river
- Pull cracker’s end with energy after everyone united
- Appeal from injured guerilla American soldier ignored
- Attraction in a lake and large river in Yorkshire
- Temptation of a solution when 100 is divided by 2?
- Appeal of ‘hysterical’ Laurel
- Every river is an attraction
- Note about bait used in seduction
- Appeal, entirely wholesome, lacking power
- Charm everyone with a flower
Buddy explains!

The straight part
We know that "charm" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case charm = allure.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does ALLURE mean?
ALLURE noun- The power to attract, entice; the quality causing attraction.
- Gait; bearing
- To entice; to attract.