The most common and most likely answer to this crossword clue is the 10 letter word PREFERENCE
I've seen this crossword clue in The Daily Telegraph
P
R
E
F
E
R
E
N
C
E
More clues leading to the result PREFERENCE
- First choice when low-value coins secure advert
- Will start to provide testimonial
- Bent copper is given written recommendation
- Copper’s testimonial is choice
- Money to cover advert seen as priority
- Liking to have page introducing information book?
- Bent coppers belong inside, either way
- Transfer in small change — that’s favourite
- Pressure on judge accepting new criminal’s first bent
- Apparently undecided priest’s choice
Buddy explains!

The straight part
We know that "Liking" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case liking = preference.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does PREFERENCE mean?
PREFERENCE noun- The selection of one thing or person over others (with the main adposition being "for" in relation to the thing or person, but possibly also "of")
- The option to so select, and the one selected.
- The state of being preferred over others.
- A strong liking or personal valuation.
- A preferential bias; partiality; discrimination.
- To give preferential treatment to; to give a preference to.
- Preferans, a card game, principally played in Eastern Europe.