Cryptic crossword clue
Looking good on set piece? Header’s missed – lengthwrong not height

The most common and most likely answer to this crossword clue is the 9 letter word TELEGENIC

I've seen this crossword clue in Financial Times
T
E
L
E
G
E
N
I
C


Buddy explains!

The straight part
We know that "Looking good on set" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case looking good on set = telegenic.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does TELEGENIC mean?

TELEGENIC adjective
  1. Having an appearance and exhibiting qualities thought to be attractive to television viewers
  2. Televisual

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