Cryptic crossword clue
Losing half its red and blue bits, new Google design? 4

The most common and most likely answer to this crossword clue is the 4 letter word LOGO

I've seen this crossword clue in Financial Times
L
O
G
O


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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does LOGO mean?

LOGO noun
  1. A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.
  2. (by extension) An audio recording for the same purpose; a jingle.
  3. A single graphic which contains one or more separate elements.
  4. An ensign, a badge of office, rank, or power.

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