The most common and most likely answer to this crossword clue is the 8 letter word AFTERSUN
I've seen this crossword clue in The Times
A
F
T
E
R
S
U
N
Buddy explains!

The straight part
We know that "Lotion" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case lotion = aftersun.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does AFTERSUN mean?
AFTERSUN adjective- Describing a cooling lotion applied to the skin after exposure to the sun