The most common and most likely answer to this crossword clue is the 10 letter word ENDEARMENT
I've seen this crossword clue in The Daily Telegraph
E
N
D
E
A
R
M
E
N
T
More clues leading to the result ENDEARMENT
- Tender name, possibly
- Tender name broadcast as expression of love
- “Love Me Tender” an abomination?
- Stop and notice people getting tons of affection
- Play with tender name, an expression of affection
- Fondness for costly staff in hospital department
- Costly staff in medical speciality for ducks, perhaps
- Tender name used for ‘sweetheart‘
- Possibly need a term embracing new love?
- Chaps overwhelmed by a tender, moving loving word
Buddy explains!

The straight part
We know that "Love, maybe" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case love, maybe = endearment.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does ENDEARMENT mean?
ENDEARMENT noun- The act or process of endearing, of causing (something or someone) to be loved or to be the object of affection.
- The state or characteristic of being endeared.
- An expression of affection.