The most common and most likely answer to this crossword clue is the 7 plus 4 letter word MAILING LIST
I've seen this crossword clue in The Times
M
A
I
L
I
N
G
L
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T
Buddy explains!
The straight part
We know that "may be used in advertising campaign" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case may be used in advertising campaign = mailing list.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.