Cryptic crossword clue
Make a pretence of embracing technology’s lead with Kindle

The most common and most likely answer to this crossword clue is the 9 letter word STIMULATE

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "Kindle" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case kindle = stimulate.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does STIMULATE mean?

STIMULATE verb
  1. To encourage into action.
  2. To arouse an organism to functional activity.

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