The most common and most likely answer to this crossword clue is the 8 letter word MAIL-OUT
I've seen this crossword clue in Independent
M
A
I
L
-
O
U
T
Buddy explains!
The straight part
We know that "publicity blitz" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case publicity blitz = mail-out.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.