The most common and most likely answer to this crossword clue is the 10 letter word DISNEYLAND
I've seen this crossword clue in Independent
D
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S
N
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A
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D
More clues leading to the result DISNEYLAND
- Send lady in to design theme park
- Send in lady to reform theme park
- Theme park reportedly doesn’t go down in Scotland?
- Many amusements for kids sadly end in running riot
- World of entertainment, Mickey Mouse deadly sin inspiring revulsion in the end
- Deadly sin spreading round N American place of entertainment
Buddy explains!

The straight part
We know that "Many amusements for kids" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case many amusements for kids = disneyland.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.