The most common and most likely answer to this crossword clue is the 3 plus 6 letter word THE PUBLIC
I've seen this crossword clue in The Daily Telegraph
T
H
E
P
U
B
L
I
C
Buddy explains!
The straight part
We know that "customers" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case customers = the public.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.