The most common and most likely answer to this crossword clue is the 6 letter word TICKLY
I've seen this crossword clue in The Guardian
T
I
C
K
L
Y
More clues leading to the result TICKLY
Buddy explains!

The straight part
We know that "exciting/exciting" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case exciting/exciting = tickly.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TICKLY mean?
TICKLY adjective- Having an itchy sensation like that of being tickled.
- Producing an itchy sensation like that of being tickled.