Cryptic crossword clue
Massage this as vigorously, before beginning to unwind 7

The most common and most likely answer to this crossword clue is the 7 letter word SHIATSU

I've seen this crossword clue in The Sunday Telegraph
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Buddy explains!

The straight part
We know that "Massage" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case massage = shiatsu.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SHIATSU mean?

SHIATSU noun
  1. A form of massage, using the thumbs and palms, employed as therapy.

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