The most common and most likely answer to this crossword clue is the 4 plus 8 letter word HAIR RESTORER
I've seen this crossword clue in The Times
H
A
I
R
R
E
S
T
O
R
E
R
Buddy explains!
The straight part
We know that "what gives you a shock" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case what gives you a shock = hair restorer.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.