Cryptic crossword clue
Media people ordered best cars to cover route 12

The most common and most likely answer to this crossword clue is the 12 letter word BROADCASTERS

I've seen this crossword clue in Financial Times
B
R
O
A
D
C
A
S
T
E
R
S

Buddy explains!

The straight part
We know that "Media people" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case media people = broadcasters.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does BROADCASTERS mean?

BROADCASTERS noun
  1. An organisation that engages in the activity of broadcasting.
  2. A person whose job it is to broadcast.

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