The most common and most likely answer to this crossword clue is the 6 letter word SLOGAN
I've seen this crossword clue in The Times
S
L
O
G
A
N
More clues leading to the result SLOGAN
- Motto found in record kept by hospital
- Work hard on article that can convey message briefly
- Work hard on article that’s meant to be easily remembered
- Work hard on a new jingle
- Hard work associated with an identifying phrase
- Catchphrase is a big hit primarily before end of election
- Uphill task, introducing a new motto
- “Save our NHS”, say hospital nurses to Chronicle
- “Labour with vigour” – a new catchphrase
- Amazing goals! Newcastle’s first catchphrase
Buddy explains!
The straight part
We know that "Motto" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case motto = slogan.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SLOGAN mean?
SLOGAN noun- A catch phrase associated with the product or service being advertised.
- A distinctive phrase of a person or group of people.
- A battle cry among the ancient highlanders of Scotland.