The most common and most likely answer to this crossword clue is the 5 plus 4 letter word TRADE NAME
I've seen this crossword clue in Financial Times
T
R
A
D
E
N
A
M
E
More clues leading to the result TRADE NAME
- The mark of a business armed with neat moves
- Team Dane assembled adopts right commercial tag?
- Mounting some horse, maned, artist used for brand
- Artist with studio limited by feeble brand identity
- Exchange handle in Homebase, say
- A term devised about foreign port – commercial term?
- Virgin, possibly short of excitement, infiltrates artist’s studio? On the contrary
- Deter a man misusing business identity
Buddy explains!
The straight part
We know that "brand" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case brand = trade name.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.