Cryptic crossword clue
M&S bras are designed to create discomfort 9

The most common and most likely answer to this crossword clue is the 9 letter word EMBARRASS

I've seen this crossword clue in The Daily Telegraph
E
M
B
A
R
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A
S
S


Buddy explains!

The straight part
We know that "create discomfort" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case create discomfort = embarrass.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does EMBARRASS mean?

EMBARRASS verb
  1. To humiliate; to disrupt somebody's composure or comfort with acting publicly or freely; to disconcert; to abash
  2. To hinder from liberty of movement; to impede; to obstruct.
  3. To involve in difficulties concerning money matters; to encumber with debt; to beset with urgent claims or demands.

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