The most common and most likely answer to this crossword clue is the 11 letter word SPONSORSHIP
I've seen this crossword clue in Financial Times
S
P
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N
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Buddy explains!

The straight part
We know that "financial backing" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case financial backing = sponsorship.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SPONSORSHIP mean?
SPONSORSHIP noun- The state or practice of being a sponsor.
- The aid or support provided by a sponsor; backing or patronage.