Cryptic crossword clue
Nice store designed with gold front – they sell lots 11

The most common and most likely answer to this crossword clue is the 11 letter word AUCTIONEERS

I've seen this crossword clue in Financial Times
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Buddy explains!

The straight part
We know that "they sell lots" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case they sell lots = auctioneers.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does AUCTIONEERS mean?

AUCTIONEERS noun
  1. A person who conducts an auction on behalf of a vendor, taking bids to find the best price for the vendor.

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