The most common and most likely answer to this crossword clue is the 8 letter word NINTENDO
I've seen this crossword clue in Independent
N
I
N
T
E
N
D
O
More clues leading to the result NINTENDO
- New plan to join old video game maker
- Refusal to admit Mean Machine for entertainment
- Chic nurse no hugs console
- No plan to stop big player in games
- Japanese company‘s refusal to accept plan
- People behind Mario mean on climbing frames
- Games giant‘s no plan to enter
- Mean, having no box for games console
- Game giant mean in denial
- Game system found in seven in ten dorms
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.