The most common and most likely answer to this crossword clue is the 8 letter word INVITING
I've seen this crossword clue in The Daily Telegraph
I
N
V
I
T
I
N
G
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does INVITING mean?
INVITING verb- To ask for the presence or participation of someone or something.
- To request formally.
- To encourage.
- To allure; to draw to; to tempt to come; to induce by pleasure or hope; to attract.
- Invitation
- Alluring; tempting; attractive.