The most common and most likely answer to this crossword clue is the 9 letter word DOWNSTAGE
I've seen this crossword clue in Financial Times
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More clues leading to the result DOWNSTAGE
Buddy explains!

The straight part
We know that "towards the camera" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case towards the camera = downstage.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does DOWNSTAGE mean?
DOWNSTAGE noun- The part of a stage that is closest to the audience or camera.
- To restage (a cancer) to a lower stage than that found at last assessment (compare upstage).
- At the front of a stage.
- Toward or at the front of a theatrical stage.
- Towards a motion-picture or television camera.