Cryptic crossword clue
One using catchphrases, someone looking to encapsulate fruity name? 9

The most common and most likely answer to this crossword clue is the 9 letter word SLOGANEER

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "One using catchphrases/One using catchphrases" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case one using catchphrases/one using catchphrases = sloganeer.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SLOGANEER mean?

SLOGANEER noun
  1. Someone who makes and spreads slogans
SLOGANEER verb
  1. To make and disseminate slogans; often contrasted with substantive debate

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