The most common and most likely answer to this crossword clue is the 6 letter word TIE-IN
T
I
E
-
I
N
More clues leading to the result TIE-IN
- Promotional film that is in the can?
- Link that is preserved?
- Link that is bringing together metal components
- Ornamental item Prince put out as promotional device
- Relationship, note, with one in Germany
- Metal casing that is forming connection
- Link with Asian hotel we hear
- For example book of a film that is in the can
- Joint promotion of note by a German
- Bond's market ploy
Buddy explains!

The straight part
We know that "promotional device" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case promotional device = tie-in.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TIE-IN mean?
TIE-IN noun- Something that is related or connected to another
- An authorized product based on a media property, such as a film or video game, by way of cross-promotion.
- An association or connection between things