Cryptic crossword clue
Outfit beginning to explore a device for testing public opinion 4

The most common and most likely answer to this crossword clue is the 4 letter word KITE

K
I
T
E


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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

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