The most common and most likely answer to this crossword clue is the 9 letter word ALLEGEDLY
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More clues leading to the result ALLEGEDLY
Buddy explains!

The straight part
We know that "they say" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case they say = allegedly.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does ALLEGEDLY mean?
ALLEGEDLY adverb- According to someone's allegation.
- According to someone's conspicuous impressions (which could be alleged ensuingly).