Cryptic crossword clue
Pay attention to the man with press chief 4

The most common and most likely answer to this crossword clue is the 4 letter word HEED

I've seen this crossword clue in The Daily Telegraph
H
E
E
D


Buddy explains!

The straight part
We know that "Pay attention to" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case pay attention to = heed.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does HEED mean?

HEED noun
  1. Careful attention.
HEED verb
  1. To guard, protect.
  2. To mind; to regard with care; to take notice of; to attend to; to observe.
  3. To pay attention, care.

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